One thread to rule them all

A customer might start on WhatsApp, ask a follow-up on Instagram a day later, and mention it again through your website chat the week after — and from your side, it should never feel like three separate customers.

When WhatsApp, Instagram, and web chat all flow into a single thread, the context carries over automatically. Same customer, same history, no matter which door they walked through.

The real proof is in how invisible the switch feels — a customer changing channels mid-conversation, and the reply picking up exactly where it left off, as if nothing had changed at all.