Know which words made the sale

Which ad, which message, which specific reply actually closed the deal? Most businesses can't answer that — they just know sales happened somewhere in the mix and hope the same mix works next month too.

Attribution traces every click through to the sale, from the ad someone clicked to the chat that convinced them to the checkout that closed it. Once that path is visible, you're not guessing anymore — you can see exactly which message, which offer, which channel is actually earning its keep.

That's the difference between spending on what feels right and spending on what's proven to work — doubling down on the paths that light up green, and cutting the ones that don't.